Brands struggle to achieve ROI in the digital world. Why? TV is less effective and more expensive than in the past. Social Media is not returning ROI. And desktop display advertising is overspent and ineffective. So brands are reluctant to move away from the tried and true because they don't know where to turn next. Zig provides a different, proven digital solution set. We engage consumers in interactive content, leverage word-of-mouth recommendations and target buyers at the mobile moment of decision.