IMPLEMENT FRICTIONLESS LEAD GENERATION USING THESE FOUR INNOVATIVE BEST PRACTICES:

 

LEARN & EARN

Maximize performance and minimize waste with Zig’s proprietary media optimization process

  • Start with smaller media invests to learn what works

  • Discover which media, creative and content drives the highest conversion

  • Invest fully to earn the highest ROI

CONNECTED CAMPAIGNS

Create higher conversion rates by mirroring the messaging from the advertising to the landing site

  • Brands have 2 seconds to connect with prospects … the landing page must meet those expectations or they’re gone

  • This practice increases engagement and conversion, while reducing bounce rates

CONNECTED CONTENT

Connect buyers to simple, genuine content to help them with a purchase and drive brand consideration

MEASURE WHAT MATTERS

Create higher conversion rates by measuring the messaging from the advertising to the landing site

  • CPA: Cost per acquisition

  • CPL: Cost per lead

  • CPE: Cost per engagement using Zig’s proprietary Site Engagement Scoring algorithms