Therma-Tru Doors 'Unlock the Opportunities' Engagement Platform

Problem: Therma-Tru needed to introduce their yearly new products to a highly fragmented, competitive distribution channel

Solution: Zig engaged the entire channel from fabricators to builders to retailers with an Interactive Product Education Center The Center engaged users to learn about new products via gamification...effectively turing the distribution channel into an extension of the Therma-Tru sales force