Therma-Tru Doors 'Unlock the Opportunities' Engagement Platform
Problem: Therma-Tru needed to introduce their yearly new products to a highly fragmented, competitive distribution channel
Solution: Zig engaged the entire channel from fabricators to builders to retailers with an Interactive Product Education Center The Center engaged users to learn about new products via gamification...effectively turing the distribution channel into an extension of the Therma-Tru sales force
40,000 Leads
12+ Minutes Time Spent with New Products
90% Average Learning Score
