Hoover Influencer Marketing
Problem: Hoover's Annual Friends & Family online sale was underperforming
Solution: Zig Influencer Network Competition drove online vacuum sales. Partnered with cleaning, family and money-saving influencers that leveraged unique brand discount codes to track sales. The competition among Influencers drove unprecedented online sales.
$220,000 Online Sales in 2 Weeks
4.3X Direct Sales ROI
49% Increase in Social Media Mentions