Krylon 'Projects In A Can' Engagement Platform
Problem: Krylon's craft user base was getting penetrated by Rustoleum
Solution: Zig engaged consumers with 'Projects In A Can', an Interactive Content microsite. Involved crafters with thousands of spray paint downloadable project idea cards to help them do more with Krylon paint... spurring increased Krylon usage and record sales
3.5 Million Project Card Downloads
Sold Millions of Cans of Krylon at Retailers Nationwide
