Dutch Boy 'Restore My Decor' Engagement Platform
Problem: Dutch Boy was experiencing declining market share and purchase consideration
Solution: Zig engaged consumers with ‘Restore My Décor’, an Interactive Content microsite that involved painting intenders with color and design education, using HGTV designer Lisa LaPorta, along with user-generated room photo content.
5,000+ Room Submissions
37.9% Purchase Intent Lift
5.9X Social Media ROI